Executive resume writing and the strategies behind them can vary greatly from person to person.  Whether you are writing a professional or executive resume, one important idea to keep in mind is to make sure you define your personal brand.  What do we mean by defining a personal brand?  Let’s take a moment to address this issue.

As we all know, there are hundreds, if not thousands of candidates for any given job opening.  The key element in capturing a readers attention is to establish what makes you unique versus other candidates.  A significant part of this process is to determine how you want to brand yourself.  Branding ones self basically means defining your strengths and experiences within a well-written professional or executive resume submission that focuses on two or three key competency areas for which you possess the most experience.  Let’s take a look at a couple of examples:

Candidate 1:  Senior executive with turnaround experience:  In this example, the candidate could focus his executive resume on defining specific turnaround experiences including, what programs/processes/procedures the candidate implemented to affect change and how those changes affected operational efficiency, employee productivity, revenue performance, etc.  This theme should carry throughout the executive resume.  By doing this, you are creating your personal brand as a results based turnaround specialist with the ability to create change across multiple operating platforms.

Candidate 2:  Vice President of Sales with global sales responsibility.  In this example, the candidate could focus his executive resume on the ability to develop global sales reporting processes/programs, establishing sales strategies unique to individual countries/cultures, creating strategic plans that gain market entry into previously undeveloped markets and as always, providing the quantifiable results of their efforts.  This theme should carry throughout the executive resume.  By doing this, you are creating your personal brand as a global sales strategist who successfully overcomes cultural differences to continually expand top line revenues and bottom line profit performance while ensuring globally consistent reporting structures.

As commented upon in our previous post, “Professional Resume Writing, Don’t Be a Jack of all Trades”, the idea of a well written professional or executive resume is to not to be a “Jack of all Trades, Master of None” but to be an exceptional candidate in your own areas of competency.  This is accomplished by personal branding as addressed above.

Remember, when having your next professional or executive resume developed, take the time to think through how you want to convey your personal brand.

Action Resume Service is a 23 year old professional and executive resume writing and career development company serving a nationwide client base.  To learn more about professional and executive resume writing and career development services, visit www.actionresume.com or call us at 610-613-3907.